By Libby Kane at Business Insider (reprinted)
At this point, disenfranchised “Nigerian royalty” asking for money through a poorly worded email is the ultimate cliche of internet scams.
So why does it still exist?
According to new book “Think Like A Freak,” a follow-up to the popular “Freakonomics” by Steven D. Levitt and Stephen J. Dubner, the scam’s obviousness is its chief selling point.
The book refers to research from Microsoft Research computer scientist Cormac Herley, who looked at Nigerian scams — technically called advance-fee fraud — from the point of view of the scammer. How, he wondered, were scammers who never sent an email free of typos earning enough money for the United States Secret Service to establish its own task force to fight them?
In fact, those typos are a key part of the scam.
Levitt and Dubner explain the genius behind such an obvious scam in terms of “false positives,” referring to email recipients who engage with the scammers but don’t ultimately pay. Reaching out to scores of potential victims isn’t much work, thanks to the ease of email, but with each reply from a gullible target, the scammers are required to put forth a little more effort.
Therefore, it’s in the scammers’ best interest to minimize the number of false positives who cost them effort but never send them cash. By sending an initial email that’s obvious in its shortcomings, the scammers are isolating the most gullible targets. If you trash their email, that’s fine. They don’t want you, someone from whom there’s virtually no chance of receiving any money. They want people who, faced with a ridiculous email, still don’t recognize its illegitimacy.
As Herley tells the book’s authors, “Anybody who doesn’t fall off their chair laughing is exactly who they want to talk to.”
While no one is recommending you engage with scammers, Herley tells Levitt and Dubner that the best defense against these crooks is to game their system and waste their time. Ideally, he says, this would take the form of a chatbot that engages with scammers, to make them put in the effort toward the false positives they’re trying to avoid.
For those who don’t follow South Jersey News, Today’s Article outlined the options for utility customers who find errors in their utility bills.
The article outlines the difficulty in dealing with a utility company that can easily get upwards of 2000 complaints a day.
Stefanie Brand, director of New Jersey’s Division of Rate Counsel, recommends that customers record conversations with a company’s customer service to ensure that proof of a conversation is available. “I would strongly recommend taking careful notes of exactly who you are speaking with and the details of the conversation, and if you have to go to the board, then you can provide that information. You want to know your customer service rep, record what they’re saying, and if you’re unable to resolve it with the company, you have the right to file with the BPU.”
It’s a strenuous process. Especially for businesses who, in addition to billing errors, are often in the wrong rate group all together with no knowledge to know the difference. Luckily there is a better way. If you believe you may be facing billing errors, contact Applied Utility Auditors today and let them deal with the utility’s bureaucracy
Just recently, the Poteck Power Corporation in Midwestern Ontario has paid out a total of $4.3 million to customers across that region for incorrect utility bills. The Maplewood Manor in Seaforth, Canada, just one of the many businesses to fall victim to the utility bill errors has been refunded nearly $10,0000.
Jill MacCannell, public relations coordinator for Poteck Power Corporation, the company responsible for retrieving the large lump sums of money throughout the province said this phenomenon of “overcharging” utility customers is presently occurring “all over Ontario.”
Locals throughout that region have been appalled at the types of customers falling prey to the overcharges – including many nursing homes and non-profit organizations.
Had a private Utility Bill Auditing Company not reached out to the organization and encouraged them to examine their utilities, they would never have found the error and could have been paying those high rates for years.
Don’t want to pay to find errors that might not be there? Applied Utility Auditors offers bill auditing on contingency.